Our Process Is Built Around Match Quality, Not Volume
Every campaign we run follows the same rigorous sequence. You'll always know where you are in the process, what's happening next, and why each step matters. No mystery. No "we'll handle it, just trust us."
We don't send blast pitches to 500 creators and hope one says yes. We run a structured, five-step process designed specifically for home improvement brand campaigns.
Brand Discovery
The most common mistake in influencer marketing is matching brands to creators based on category alone — "it's a tool brand, find tool creators." That produces mediocre campaigns.
Our discovery process goes deeper:
Audience Definition
Who is your actual buyer? Are they a weekend warrior, a first-time homeowner, a licensed contractor, or a design-forward renovator?
Tone & Content Fit
What does your brand voice look like? What has worked in your paid media, and what hasn't?
Brand Audit
What is your product, and what problem does it solve for the homeowner, contractor, or DIY enthusiast who buys it?
We learn your brand before we pitch a single creator profile.
Campaign Objective
Are we building brand awareness, driving product trial, generating content assets, or pushing a specific SKU at retail?
Success Metrics
How will you measure this? What does a win look like for your team?
Creator Matching
Our matching process includes:
Platform Assessment: Identifying which platform each creator performs best on and whether that matches your campaign objectives
Audience Analysis: Reviewing creator audience demographics, engagement patterns, and comment sentiment, not just follower counts
Niche Mapping: Identifying which specific sub-category of home improvement creator aligns with your product's use case and buyer profile
We find the creators your buyers already follow, not just creators who cover your general category.
Content Quality Review: Manually reviewing recent content to assess production quality, audience trust signals, and brand fit
Authenticity Check: Evaluating whether the creator has used similar products organically or would credibly integrate your brand
A DIY hobbyist audience and a professional contractor audience
A renovation vlogger who documents full gut renovations and a home organization creator who styles existing spaces
A tool reviewer whose audience buys professional-grade equipment and a beginner DIY creator whose audience is buying their first drill
Nuanced Creator Matching Matters - because there is a difference between
Campaign Management
Product Coordination: We manage product seeding logistics, shipping timelines, and creator confirmation
Contracts: We facilitate the contracting process, ensuring both sides have clear deliverables, timelines, payment terms, and content rights outlined
Creator Outreach: We connect with creators on your behalf with a professional, brand-respectful pitch, not a mass blast that damages your brand perception
We handle the logistics so your team can focus on the strategy
Negotiation: We handle rate negotiation, usage rights conversations, exclusivity clauses, and timeline alignment
Creative Briefing: We build and deliver creator briefs that give clear direction without stifling authentic content, the balance that produces the best-performing posts
Once you approve the creator shortlist, we take over the operational work that most brand teams either find overwhelming or don't have time for:
What you approve:- Creator shortlist, final contracts, content briefs. We handle everything between those milestones.
Content Delivery
Content Asset Collection: We collect final published URLs, content files, and performance screenshots for reporting
Posting Schedule Alignment: We coordinate posting schedules to align with your campaign timing, product launches, or retail windows
Pre-Publication Review: We review all content against the approved brief before publication and flag any issues with the creator directly
We review content before it goes live. You always have visibility
Brand Approval: For campaigns that require brand approval, we build the review step into the timeline, so it doesn't create a scramble
Disclosure Compliance: We ensure all content meets FTC disclosure requirements, protecting both the brand and the creator
Content review is where many campaigns fall apart. Creators miss brief requirements. Brands insert too many requirements and kill authenticity. The content goes live before the brand has seen it.
Our content delivery process prevents each of these failure modes:
Wrap-Up & Insights
Strategic Recommendation
Performance Metrics
It includes:
Every campaign ends with a clear summary and actionable insights
Campaign Summary
Key Takeaways
Once the partnership is complete, we provide a concise campaign summary covering deliverables, content links, key performance metrics shared by the creator or platform, and recommendations for future collaborations. The depth of reporting is tailored to each campaign and the goals established at the outset.
Want to Walk Through This Process?
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Send us an email and we'll be happy to help.
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Email- hello@hearthwen.org