Our Mission: Make Influencer Marketing Work the Way This Industry Actually Works
Not just reach. Trust. Not just followers. Fit.
The home improvement industry runs on trust. A homeowner choosing a contractor, a builder sourcing materials, a DIY enthusiast deciding which drill to buy, all of these decisions are shaped by people they trust. Our mission is to connect brands in this space with the creators who have already earned that trust.
We don't chase virality. We build matchmaking systems that connect the right brand to the right creator for the right audience at the right moment.
WHY HOME IMPROVEMENT ONLY
Why We Chose to Specialize, and Why We'll Never Change That
When you talk to us about your brand, you won't need to explain what a renovation vlogger is, why a licensed contractor has different credibility than a DIY enthusiast, or why your audience isn't the same as a lifestyle brand's
Every piece of industry knowledge we develop is specific to this space.
There are dozens of agencies that will tell you they "work in home improvement." What they mean is: they've done a campaign or two with a paint brand, and they're open to more
That's not specialization. That's availability.
Specialization means that our first conversation starts further ahead than a conversation with a generalist ever could
What We Stand For
Specifity Over Scale
We'd rather place your brand with 5 deeply matched creators than 50 mismatched ones. Audience fit matters more than audience size.
Transparency in Process
You'll always know what we're doing, why we're doing it, and what the next step is. No black boxes. No "trust the algorithm."
Creator Respect
Creators are partners, not vendors. Campaigns built on that principle produce better content and better outcomes.
Industry Depth
We invest continuously in knowing this industry, the trends, the platforms, the content formats, and the buyer psychology. Our depth of knowledge is a product benefit, not just a background detail.
Where We're Going
To become the most trusted influencer marketing partner in the home improvement industry.
We're building something specific: an agency that home improvement brands can call the moment they want to add creator partnerships to their marketing mix and know, before the first call ends, that they've reached people who understand their category as deeply as they do.
That means building long-term creator relationships across every sub-niche in home improvement. It means developing proprietary knowledge about what content formats drive purchase intent in this category. And it means earning, through results, not promises, the reputation of being the agency that was built for this industry.
We're at the beginning of that journey. We're building it with intention.
Not ready to book a call?
Send us an email and we'll be happy to help.
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Email- hello@hearthwen.org